Heatmaps

A heatmap shows where visitors clicked on one of your pages and how far down it they scrolled, drawn on top of a picture of the page itself.

Each heatmap watches a single path that you choose. It records two things: every click, as a point on the page, and how far each visit scrolled, as a depth.

Heatmaps are available on websites using advanced tracking. Lightweight tracking cannot produce them, because it records nothing about an individual visit.

The picture comes from your visitors

A heatmap has nothing to show until somebody visits the page it watches. The first matching visit captures a copy of the page as it appeared, and the clicks and scrolls are drawn over that. A brand new heatmap is therefore empty, and that is normal rather than a fault.

A separate picture is captured for desktop, tablet and mobile, because the same page is a different layout on each. You can clear any of the three from the heatmap's own page if the design changes and the picture goes out of date - the recorded clicks for that device are cleared with it.

How a page is matched

A heatmap matches on the path alone. Query strings and anchors are ignored, so a visit to /pricing?utm_source=newsletter and one to /pricing#plans both count towards a heatmap watching /pricing.

A trailing slash is part of the path, so /pricing and /pricing/ are different pages.